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Teaching Social Action
Consumer Behavior, Process Design, Designing Innovation or Strategic Marketing

Consumer Behavior, Process Design, Designing Innovation or Strategic Marketing

Taught By:

Danielle Foster

Professor

Business/Marketing

Ohio Northern University

Read profile here.

Motivation to Teach Social Action:

As a marketing professor, I am deeply interested in how communication and consumer behavior can drive social change. Integrating this project into my class allows students to apply marketing principles to real-world issues, empowering them to become not only strategic thinkers but also socially responsible leaders.

Course Description:

This course explores the intersection of marketing principles and social action, focusing on how consumer behavior and strategic communication can drive meaningful change. Students will engage in hands-on projects that apply theoretical concepts to real-world issues, empowering them to become innovative thinkers and socially responsible leaders.

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Student Campaigns:

Syllabus:

teachingsocialaction.org